Designing accessible content

Accessibility begins before the interface

Accessible publishing is a shared editorial practice, not a checklist left for the final review. Meaningful headings, descriptive links, useful alternative text, plain language, and predictable reading order all begin with content decisions. When the model supports those decisions, inclusive outcomes become the normal path rather than an exception.

Meet the specialists on our team page and see how accessibility is included in our delivery approach. We use the Web Content Accessibility Guidelines as a common reference for acceptance criteria, editorial reviews, and ongoing quality checks.

Make the right action easy

Schemas can prompt for alternative text, distinguish decorative images, and keep heading choices intentional. Editorial guidance should explain the purpose behind each field and include examples of good outcomes. Automated checks catch omissions, while review with keyboard and assistive technology reveals whether the complete experience makes sense.

• Write link text that describes the destination even when it is read outside its paragraph.
• Use headings to express a logical outline rather than to achieve a visual size.
• Describe the information an image contributes and avoid repeating nearby captions word for word.

Accessibility improves when every role owns a small, explicit part of the publishing workflow.

Measure the experience over time

Content changes after launch, so accessibility work must continue too. Include representative pages in regression checks, invite feedback in an accessible way, and prioritize problems by the barrier they create. A sustainable program combines standards, human review, and a visible route for improving the system.